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Shiseido Completes Gurwitch Deal

Laura Mercier and RéVive join bareMinerals, Buxom and NARS under company's umbrella.

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By: Christine Esposito

Editor-in-Chief

Shiseido Americas Corporation has completed its acquisition of Gurwitch Products, LLC from Alticor Inc. As previously reported, the deal incudes Laura Mercier and RéVive.   “Today marks an exciting milestone for Shiseido, both globally and here in the Americas region, and we couldn’t be more excited to welcome these iconic and visionary brands into the Shiseido family,” said Marc Rey, president and CEO of Shiseido Americas. “Laura Mercier and RéVive are highly complementary to Shiseido’s portf...

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